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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues across different email clients. Instead of enlisting the help of everyone you know, including that one person who still uses AOL, this tool will preview...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  4. Why You Need to Own Your Data & Digital Assets

    Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create key functionality across many clients. And for years I have heard colleagues vent their...