For our client, "Conv 4″ is a very high level lead, often associated with general information seekers. The above chart highlights keyword referrals for a client of ours, where we've defined multiple conversion goals.
It's astonishing how often a potential client contacts me about link building for their site, only to discover their site isn't anywhere near link worthy. Potential Client Checklist Here's what I look for when a potential client contacts me for...
As an agency, you better respond to client needs if you want to remain relevant in 2014 and beyond. However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that...
In this case, it wasn't anything my client had done; rather user-generated content (UGC) was to blame for the heartache. What if this was unintentional, a bad SEO you hired or just like my client, something a user did on their site, what do you do?
If your client won't do this, be sure to say you work for "Agency A, on behalf of Company B" in your email signature. Hand them an easy story to pursue and an easy source (you, or your client) If you're pitching an idea for a story with the purpose...
So what his client wanted to find out was, "How do I measure who those people are for each of those segments? Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer...
We include some of the amazing pictures my client has taken with information about the venue itself, the history, location and direction and the best areas to get great photographs there. Publish this page onto the client's website
I want to let the site owner know that I am not blaming them for my client’s unnatural links problem. However, the majority of the time, when someone sends an email asking for a link to be taken down, it is because they are trying to escape a...
Sure, someone can request a demo or even purchase the service, but if they don’t use it frequently they are less likely to stay a client. A tactic that is often forgotten is retargeting your current client base.
It could be a broken link prospecting tool or an email address with @client.com as the domain. Just as what you eventually present to your client actually has a chance of being launched. In this case, it should be building a backlink profile of...
By clearly stating that you are not trying to blatantly influence what the recipient says about your client or brand, you are putting it out there right away that you are hoping this doesn't influence their opinions.
Any hacker can exploit these holes in your security to read the entire contents of your hard drive, including confidential client information, your financial reports, your credit card information, and much more.
If you're the one recording (which you likely will be), then it's you that needs the account, not your client. Example: Let's say you're located in New York City, and your client is located in Sydney.
If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...
And then a response came in from a company that had helped my client for some time… and it was exactly the response we were looking for. That company was helping promote some of my client's services and ended up launching a campaign in the fall of...
Buying links definitely isn't a practice we use for any client sites or sites we run due to the risk/reward factors, but I have nothing against buying links. Given the oversaturation in with cold email outreach, one way to increase your chance of...
Low cost for you and your client. It’s more beneficial to you and the client. If you’re going to reach out via email to ask to guest post for them, make sure you personalize the email. Do additional research on the recipient’s passions and...
Video conferencing via Skype is great for weekly reports or when you want to pass on kudos or catch up on a client project. If you’ve ever resolved a 50 message email thread with a five minute conversation held at someone’s desk you know the...
One example could be to prioritize emailing a client a mini-success story about a weekly performance improvement before completing the whole weekly report, a task which will take longer and in which your success story might be buried.
I would never put it as a line item in a statement of work or purchase order, but I would talk through the client what it actually means and why it's important. Working agency side, you may be working on one client looking to set up a partnership...
