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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    And then a response came in from a company that had helped my client for some time… and it was exactly the response we were looking for. That company was helping promote some of my client's services and ended up launching a campaign in the fall of...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    Your laptop is right in front of you; can you just show me so I can call the contact number to speak with your client? Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    One client decided to engage its most ardent fans when planning a large industry event. One client launched a social media contest and found that a single blogger referred thousands of people and directly drove 42 percent of all traffic to the...

  5. Google as Your Identity Provider: Where Are We Now?

    Verifying identity of the user by verifying credentials of the user; and upon verifying the identity of the user, creating an author badge for the content posted online by the user, wherein the author badge includes a badge identifier...