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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give them a real hands-on tasks for a client where they can practice it," said Everhart...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of...

  3. How to Build Your First Content Marketing Strategy

    A typical client who is seeking a professionally designed site may have questions like: If you take a deeper dive into your previous client list, you may find that the majority of your customers are individuals needing a specific kind of...

  4. Recovering from Penalties, Penguin, and Panda

    One client saw a 700 percent recovery by rewriting and adding content to their site, Enge said. Get contact info through social, email, or snail mail. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.