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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. When it was applied to email marketing, it...

  2. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] Email contact: For the "Link From" website. Some have gone so far as to add email filters that send link removal requests directly to the spam folder.

  3. Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

    Verification can be completed by entering the PIN received either via a postcard and sent to the business address or via phone at your business number. Some business owners were confused about whether this email notification was spam, however it is...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Address the problem, apologize, and try to patch things up quickly. Send a personal follow-up email to ask them their opinion. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. At this point, they can migrate into content marketing – launching social media and email marketing...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Conversely, the insights gained from marketing must then be shared with these departments to facilitate product development, address customer demands, expectations and requests. For many brands, SEO, social media, email marketing, conversion...