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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. Also, any system that you choose needs to be...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Then I helped him craft an email to those people explaining the current link situation, how it could eventually hurt...

  4. Tips for Marketing a Sales Call & Free Sample

    Focus on the one or two ways in which your product or service enhances your customers’ lives the most, and craft the sample to address those specific issues. Samples should be accompanied by an email autoresponder series whose entire purpose is to...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    And search marketers will need to address the inherent issues with mobile to interpret intent. Search and marketers will have more complexity and change to address. Rising use of mobile devices in stores and increasing usage for direct, search and...

  6. Google as Your Identity Provider: Where Are We Now?

    Because you don’t have to give these websites you interact with any information, your IdP will vouch for your name, address, age, social security, credit card and anything else that your IdP holds in their “verified identity” account of you.