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  1. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  3. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Need help getting your competitor's IP address? The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. When it was applied to email marketing, it...

  6. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] Email contact: For the "Link From" website. Some have gone so far as to add email filters that send link removal requests directly to the spam folder.

  7. Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

    Verification can be completed by entering the PIN received either via a postcard and sent to the business address or via phone at your business number. Some business owners were confused about whether this email notification was spam, however it is...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Address the problem, apologize, and try to patch things up quickly. Send a personal follow-up email to ask them their opinion. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...