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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. The goal of these "lessons" is to help you use what I found...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Promote Through Email Marketing

  3. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. Content and inbound marketing techniques encompass some traditional outbound techniques, such as email...

  4. Cross-Device Measurement: Believe the Hype

    User Email: The email of the user defined by the marketer. Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for...

  5. Google App Searches Gmail for Upcoming Bills

    The comments on Google’s G+ release vary from excitement to distrust at Google’s ability to scan your email folder. Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. Litmus Email Previews If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  8. Google Tests Knowledge Graph with “In the News”

    We're always making improvements to Search," a Google representative wrote in an email. Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of...

  9. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. I have been asked this frequently enough that I decided that an article on this topic...