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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Again, posts are few and far between, but each is so well-written that you won't be able to refrain from signing up for email updates. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The advantage of using a system like Sailthru is that it automatically adds the submitted email addresses to your newsletter list. When you return to the card manager page, there will be an option to download the list of email addresses you have...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "tip of the week email" that offers a new tip every week on saving money innovatively. In addition to sharing other content on Twitter and Facebook, consider sending out a weekly email with the best curated content from the week.

  5. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Email is the most popular form of communication Despite the prominence of social networks and their relevance in content marketing, email is still the winner.