It can be tempting to think "oh if we can't beat 'em, let's join 'em," but don't give in to the temptation. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking...
If you can't beat 'em, join 'em? Google has teamed up with Russia's top search engine to help revolutionize display ads in the Russian market. This morning, Yandex announced a partnership with Google for online display advertising sales.
Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.
For those interested in what L'Oreal , the world's largest cosmetics and beauty company, said last Friday in a press release, click on "em michelle phan, the new makeup brand co-created by beauty expert Michelle Phan and her community, launches.
It may seem counterintuitive for Amazon to send customers away from their website so that people can buy from other sites, but it appears to be a play on the old adage, "if you can't beat 'em, charge 'em for a click.
They literally made up numbers and the execs just took 'em at their word. We have seen: International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and...
Bring em on," enthuses Natalie Burgwin, senior manager, public relations at 1-800-Got-Junk? Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
There are some good tools on the market like Link Detox and Remove’em to help you with link audits and even link removals. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox.
Tell ‘em in the Title Google has reformatted the Google Shopping home page. The redesign includes prominent placement for Google Catalogs, with “Featured Catalogs” on a banner at the bottom of the above-the-scroll page.
Ah, don’t you miss the good ol’ days when a link was a vote for your website and you could stack ‘em up high and watch the link juice flow? Local SEO citations and mobile madness have hit the T-minus mark and are ready for launch.
EM: Virtual teams with small budgets often manage crowdfunding campaigns. EM: Aside from possibly alienating people, what are potential penalties when marketing your crowdfunding campaign via email? EM: What should crowdfunding teams do to let...
Get ’em on the Site I was a part of a much anticipated website redesign and relaunch recently. I fervently monitored post launch metrics, page crawl rate, 404s, indexed pages, and so on as any other anxious SEO professional would do.
Go all Sun Tzu on ‘em. But at least the game is more like Texas Hold ‘Em than 5 Card Draw. No matter whether you’re launching a new vertical or trying to dominate a small niche, analyzing what your competitors are offering is crucial.
EM: Yes, we also work with FullContact to help us get the social keys to unlock aspects of content relevant to our offering. EM: Unlike Klout, SpotRight provides a greater level of control, and access to data about influencers.
Thank people for the conversation and tell em’ you are enjoying it. In social media as in life, one must get off one’s butt and venture out into the world to make friends. Today in San Diego, I’ll have the pleasure of presenting a keynote at OMS.
Google has blocked Google Street View API access to end “Google Shoot View,” a controversial shoot ‘em up game that inserted players as snipers picking off real people caught on camera by the map program.
Remove Follow Up Comments em out if you see fit. We’re also brave warriors ready to do battle when needed — always with a cool head, a pre-defined code of conduct, and sophisticated crowd-control tactics.
Now, go get 'em! Link strategists know that promoting informative, high-utility content can earn links that drive SERP rankings. Let's look at some ways that content marketers and link builders can play nicely together.
Take, for example, a hotel/casino that wants to bid on "Texas hold-em. It's common to hear veteran search marketers at conferences and in social media talking a lot about PPC conversion rate -- so much so that those new to PPC may think that...
Yahoo Tourney Pick'em 11: Search Data, tools, and a $1 million prize! Search Engine Optimization Top 13 Social Media Ranking Factors for SEO by Gareth Owen Looking to carry out an investigation into whether social media is a big influence on search...