Several companies made significant progress into garnering attention in “big data” such as SAP, Oracle, Salesforce.com, Eloqua, Google, IBM and Adobe. Around this same time last year, we were discussing the inevitable increase and appreciation of...
For more information on this subject, download Eloqua’s free guide to lead nurturing. Joe Chernov is VP of content marketing for Eloqua. Despite this, SEO may remain outside of the planning of an organizations’ marketing initiatives.
The "Social Media ProBook" (#ProBook), by Eloqua and JESS3, is a 42-page e-book written by 20 of the most influential figures in social media and public relations. Joe Chernoc VP of Content Marketing for Eloqua and overall content ninja
Specialized software (I use and recommend Marketo, but there are other choices like Eloqua and Pardot). The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe and Craig Danuloff, with the explicit goal of finding a...
I'm partial to Eloqua, but many others do the same thing. Eloqua and companies like them allow you to develop flowcharts that automate a lot of this process. Online marketing now involves a lot more than websites and search results.
Eloqua As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're generating the maximum ROI possible for the company.
