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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Marketo, Act-On, Pardot, Eloqua etc.will provide deep behavior insights and analytics. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.

  2. Integration in a Decentralized World

    Eloqua As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're generating the maximum ROI possible for the company.