SEO News

Elisabeth Osmeloski

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  1. Matt Cutts of Google Joins Extreme Makeover: Live Site Clinic at SES San Jose

    Cutts will be joining Moderator Elisabeth Osmeloski, Director of Online Media at Advertures in Search, and speakers Tiffany Lane, Search Quality Team at Google, and Greg Boser, President of WebGuerrilla LLC at the session.

  2. 2009 is a Year of Change for Travel Search Marketing

    The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to...

  3. The New Era of Travel Affiliate Marketing

    Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. While my personal experience with the affiliate world is admittedly limited, the quickly...

  4. Getting Vertical Search Right: A Sneak Preview

    Six. That's the number of Google Dance T-shirts I own, one for every year that I've attended Search Engine Strategies San Jose, which makes it a complete set. For you newcomers to the world of Google Dances, the first one was held in 2002 in a...

  5. Key Themes in Online Travel

    I had the opportunity to attend and moderate panels at an intimate event in Chicago last month, EyeforTravel's Online Marketing seminar. Every year, they produce a massive summit in Las Vegas, and also organize a host of smaller, more focused...

  6. Travel Search 2.0 -- Know Your Audience

    In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. It's just something I can't seem to get away from -- and I attribute that mainly to my SEO...

  7. SEW Experts: Travel Search 2.0 -- Know Your Audience

    In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...