It was moderated by Elisabeth Osmeloski, Director of Online Media at Advertures in Search, and speakers included Matt Cutts, the Software Engineer Guru at Google, Tiffany Lane, Search Quality Team at Google, and Greg Boser, President of...
Cutts will be joining Moderator Elisabeth Osmeloski, Director of Online Media at Advertures in Search, and speakers Tiffany Lane, Search Quality Team at Google, and Greg Boser, President of WebGuerrilla LLC at the session.
Earth Day has grown from a single day into an almost sickening obsession of spending money by living green, and morphed into the natural extension of sustainable travel and eco-tourism. I prefer to call it like it is: a blatant attempt by marketers...
Last time, I wrote about refreshing your organic SEO strategy, which is particularly important in tougher economic times. That was one of the overarching themes of last week's annual Omniture Summit -- do more with less.
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to...
In today's vertical search marketing column, "2009 is a Year of Change for Travel Search Marketing," travel search expert Elisabeth Osmeloski outlines a few ways travel search marketers, and marketers in other verticals, can get back to basics in...
See Elisabeth Osmeloski speak at Search Engine Strategies Chicago December 8-12, where she'll be leading the conversations for Igniting Viral Campaigns, Getting Vertical Search Right, and Brand and Reputation Management.
Moderator: Elisabeth Osmeloski, Founder, AdventuresinSearch.com But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week.
As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. British Airways and Virgin Atlantic recently experienced first-hand the impact social media can...
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. While my personal experience with the affiliate world is admittedly limited, the quickly...
In today's vertical search marketing column, "The New Era of Travel Affiliate Marketing," travel search expert Elisabeth Osmeloski looks at just how important affiliates are to the online travel industry.
Six. That's the number of Google Dance T-shirts I own, one for every year that I've attended Search Engine Strategies San Jose, which makes it a complete set. For you newcomers to the world of Google Dances, the first one was held in 2002 in a...
In today's vertical search marketing column, "Getting Vertical Search Right: A Sneak Preview," vertical search expert Elisabeth Osmeloski notes that, in the search for the next big thing, it's about providing a search service that is just above...
I had the opportunity to attend and moderate panels at an intimate event in Chicago last month, EyeforTravel's Online Marketing seminar. Every year, they produce a massive summit in Las Vegas, and also organize a host of smaller, more focused...
In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. It's just something I can't seem to get away from -- and I attribute that mainly to my SEO...
In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...
In my last column, I started exploring some of the tools my fellow search marketers use daily, not only as a matter of discovery, but as a practice of developing deeper online marketing strategies for client sites.
Part 2," travel search expert Elisabeth Osmeloski urges a return to basics: creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context.
A few weeks ago, Vertical Search columnist Elisabeth Osmeloski asked a question on LinkedIn. Jeff Quipp, in his great article, "Social Media Marketing for Small Businesses," wrote that it can help generate links, forge relationships, generate...
