The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video?
There are some things in life that you don't have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out on the golf course. Same thing with video games; I can kill computer aliens in a respectable fashion, but put me...
Habits are hard to break. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly into the dishwasher, years of quickly broken New Year’s resolutions suggest that permanent...
Due to a past felony I must have committed during my early life, my karmic payback was having to go out shopping on Black Friday this year. After almost committing seppuku, I accepted my fate and hunkered down for a day of hip checks and raised...
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. One of the most competitive business sectors on the planet, the delicate...
Many of you may remember playing the educational game “Where in the World is Carmen Sandiego? growing up. The game had a simple premise where you were chasing the main villain, Carmen Sandiego, and her henchman around the world, and only your...
While search engine result pages (SERPs) may be constantly evolving, one facet of search that has withstood the test of time is basic acquisition strategy. Most marketers understand that if you control as much premium space on Page 1 as possible...
The Olympics always produces great stories and gut wrenching drama. From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting (quite dominant) we are rarely at a loss for discussion topics when...
Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a website that has the right pair of jeans for us...
Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives...
ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their inventory, and for marketers (retailers, e-commerce sites, large brand...
The Facebook IPO last Friday was a major milestone event for the social media industry and helped legitimize the market financial bonafides. Its $104 billion valuation speaks volumes about the market potential, and this rising tide has the...
The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors...
While content is central to news publishers’ value proposition, you could say that distribution is a close second. Before the Internet, consumers either got their news from a newspaper, a magazine, or a TV broadcast (and word of mouth, but for our...
Having attended myriad web conferences over the years, we’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web! and others were spot on (“This Google thing seems to have legs…”).
Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the sports section, I would jockey with my brother for the comics, and Mom would furiously attack the coupons with her...
ComScore’s Eli Goodman probably came the closest, and in his verdict, only 3 percent of search queries saw a reduction in word count. Me. LeapPad. Online. Now! Fortunately, most Search Engine Watch readers know at least the basics of using a search...
Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging.
With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories.
In the age of global digital information, news travels remarkably fast. Occupy Wall Street (OWS) launched on September 17 and less than 2 months later, according to OccupyWallStreet.org, the movement has spread to more than 1,500 cities around the...
