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Elf Yourself

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  1. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Famous examples of link baiting include the subservient chicken, Radiohead remixes, and Office Max's "Elf Yourself. Every day over the next two weeks, we'll repost the most popular columns of the year, starting at No.and counting down to No.on Dec.

  2. Prevention is the Best Medicine: Don't Let Viral Campaigns Get Sick and Die

    Popular Web sites and link bait phenomena such as Elf Yourself, FlashMobs, the Star Wars Kid, and JibJab are the exceptions, and definitely not the rule. Today is my first contribution to the Link Love column.