The subject line pitch: The days of the elevator pitch are over. Picking up the phone or meeting a key contact in person to pitch a big idea to is planned with military precision. The problem is that kind of pressure can force you into a nervy...
He likes the “118 seconds” rule for how much time you have to give your elevator pitch. Perfect your pitch, said Hayzlett. He opened the discussion talking about the fall of Kodak. What went wrong? They weren’t driving change.
A Q or elevator pitch – of your keynote at SES Toronto 2013? JH: The 118 is my modern version of the elevator pitch. Technology has made everything faster these days, and 118 seconds is about the average length of an elevator ride in New York City.
Two hours and 45 minutes into a 3-hour keynote, Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience.
I find “getting poked” as attractive as smelling someone pass gas in an elevator… If you make a sales pitch two days after you give someone a LinkedIn Endorsement, you’ll (deservedly) get shot down. In a business context, there really isn’t any...
With so many ways to reach, engage and convert people on the web, you need a variety of content including positioning, SEO, photographs, email marketing campaigns, blog posts, elevator pitches, offers, etc.
While that sounds great in an elevator pitch, what does that mean really, and how do you really leverage consumer intent to maximize performance? Intention is a critical facet of the search landscape.
Our resellers use our YouTube videos on their smart phones as the ultimate "elevator pitch" in 30 seconds. The company created the original Magic Cubes, three-dimensional (3D) promotional products, which have helped many Fortune 500 companies to...
A straightforward, even humble elevator pitch without any puffery is best. Briggs says, “I've been turned [down] by someone at Mashable because I didn't pitch it to them early enough, and it had already gained traction elsewhere.
The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010 Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? will be the keynote speaker at SES London 2011, the leading search and social marketing...
Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent...
For starters, work on you elevator pitch. The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010 In the upcoming holiday season, you may only have 8 seconds to pitch your brand.
This was in the context of giving someone an elevator pitch (as opposed to the web where attention spans are even shorter). Get their attention in 8 seconds so they will listen to the rest of the story, be it on an elevator or on your website.
We captured some of highlights of his keynote in the YouTube video below -- along with his "118" -- or elevator pitch at a book-signing that took place immediately afterwards in the expo hall at the Moscone Center.
And earlier in the year, Odden did an escalator pitch -- which is like an elevator pitch, only faster -- at SES New York. Okay, so Odden was talking about SES New York in his escalator pitch, but he could have said the same things about SES San Jose.
This is a lot like an elevator pitch, except the escalators at the Hilton New York are a lot faster than the elevators. In 2008, eZanga was recognized by Inc.magazine's Inc.as the fastest-growing company in its home state of Delaware.eZanga...
An Escalator Pitch is like an elevator pitch – except the escalators at the Hilton New York move much faster than the elevators. Of course you are. It takes less than a New York minute to make that decision.
This was much shorter than their "elevator pitch" -- especially considering the frequent delays waiting for elevators in the Hilton New York. For example, at SES New York, we asked exhibitors to give us their "escalator pitch.
The brainchild of Kevin Heisler, the Escalator Pitch is like an elevator pitch – except the escalators at the Hilton New York moved much faster than the elevators. Byron White, the president and founder of LifeTips, helped us launch a new feature...
Long Ellis, head of sales, television, kicked off the evening with an elevator pitch for AdWords for TV. The battle between search engines and human beings has moved to a new stage where online advertising and search ads are overtaking the search...
