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  1. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Just a few miles away from where I write this article lie the ancient remains of Carthage, the one-time capital of the Carthaginian empire of Hannibal and his elephants. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top...

  2. Universal Search: The (War) Elephant in the Room

    Our elephants are verticals -- Web sites, images, videos, news, local listings, and the like -- and our playing field is universal search. Hannibal brought with him massive war elephants that devastated all they encountered.

  3. Turning Local Inside Out

    Elephants in Hot Pants Did you ever have one of those days when you get up in the morning and put your shorts on backward? Nothing seems to go right for the rest of the day, and wandering out into public is perhaps the last thing that should be on...