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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. I strongly believe that marketers can always learn something from one another – whether...

  2. SunGard taps videogames to boost risk technology

    Effectively, SunGard automated the transformation process by building a hardware platform that portions up the calculations and sends some of it to the GPU, and some of it to other processing units, before combining the results as they come back...

  3. The best way to manage individual CPPI, from Deutsche AWM

    Deutsche AWM conceptualises these elements as four customisable modules in DB My Life. After assessing a dozen alternative platforms, the group chose DB My Life because of its ability to handle all projected volumes, its competitive cost, the fact...

  4. "Which Update?" Is the Wrong Question

    You’ll then begin your audit of the site starting with those elements. If your rankings are hit with an update, it’s time to fully review all the elements, not just the ones you think about. While normally I try to write articles directed as...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Revenue-Boosting Mobile Campaign Elements for Local Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time...

  6. CVA hedge losses prompt focus on swaptions and guarantees

    In the September issue of Risk, Dirk Schubert, a partner at KPMG in Frankfurt, sketched out a guarantee-based product he argued would work as a CVA VAR hedge while also avoiding P which Schubert calls cash collateral with contingent financial...

  7. Search Engine Marketing Checklist for Hotel Marketers

    Optimize all the elements of the hotel search box on the homepage These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites Unless a hotel booking engine website has a stronger...

  8. The Evolution of SERPs and User Behaviors

    Visual elements are more attractive than text. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in...

  9. Deadline looms for Isda group on resolution protocol

    According to Isda's own expected timeline, while the special resolution regime elements of the protocol become effective for global systemically important bank (G-Sib) adherents from January 1, 2015, the national regulations enacted by the FSB...

  10. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  11. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. Oftentimes, this data exists in multiple locations; marketers...