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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. Oftentimes, this data exists in multiple locations; marketers...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    TD Canada Trust recently infused some of the most powerful elements of human interaction into a campaign -- demonstrating, with social media, how powerful the human-to-human connection can be. As technology advances, the distance between a brand...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: UX elements can help mitigate the lack of sharable URLs...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Images accounted for about 45 percent of all universal search elements present on a SERP, said Searchmetrics. For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements...