SEO News

Elements

RSS
  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Images accounted for about 45 percent of all universal search elements present on a SERP, said Searchmetrics. For more information on the results, including detailed information on how Google Shopping fared against other Universal Search elements...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content can't exist without these two elements. Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    A template will likely contain elements that many users had not thought of until they saw them in the template. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...