SEO News

Elements

RSS
  1. "Which Update?" Is the Wrong Question

    You’ll then begin your audit of the site starting with those elements. If your rankings are hit with an update, it’s time to fully review all the elements, not just the ones you think about. While normally I try to write articles directed as...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Revenue-Boosting Mobile Campaign Elements for Local Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Optimize all the elements of the hotel search box on the homepage These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites Unless a hotel booking engine website has a stronger...

  4. The Evolution of SERPs and User Behaviors

    Visual elements are more attractive than text. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in...

  5. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. Oftentimes, this data exists in multiple locations; marketers...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  8. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    TD Canada Trust recently infused some of the most powerful elements of human interaction into a campaign -- demonstrating, with social media, how powerful the human-to-human connection can be. As technology advances, the distance between a brand...

  9. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: UX elements can help mitigate the lack of sharable URLs...