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Element Surprise

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Do we really need a study to validate the element of surprise? But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share.

  2. How to Build Your First Content Marketing Strategy

    If you look at any successful business online, you're likely to notice one common element: they're producing high-quality content that's both engaging and informative on a regular basis. It's going to make it easier to achieve goals for your site...

  3. Life after SERP: A/B Split and Multivariate Testing

    A true A/B test alternates the element it shows to users and is set up so you can track the results. Sometimes the things that matter to users and increases conversions will surprise you. A/B testing and/or multivariate testing is one of the best...

  4. Seven Stupid Searching Mistakes, Part 1

    Pronounced as LED, though, the word refers to the metal element. Some of these gaffes might surprise you. In the lighthearted spirit of the popular books for "idiots" and "dummies," here's a look at seven common blunders that are virtually...