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  1. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Kevin works for an electronic security firm, where he is in charge of a group of 15 programmers. The characters are memorable, and memorably different from one another, largely because Rowling took the time to imagine and refine them far beyond...

  2. Did Senator Wyden Save The Internet?

    The Electronic Frontier Foundation stated "Although it is ostensibly focused on copyright infringement, an enormous amount of noninfringing content, including political and other speech, could disappear off the Web if it passes.

  3. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    Scott was the vice president of marketing for two publicly traded technology companies and Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

  4. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    In the current state of technology, there can be none of the differentiation of terms of access and use which characterises copyright-based relationships in publishing environments, whether electronic or physical.