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Election Campaign

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  1. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Big Bird trended on Twitter during the election campaigns when Mitt Romney talked about cutting PBS funding. Campaign specific calls to action. He started off discussing mobile and how Twitter users are more engaged when they use their mobile devices.

  3. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...

  4. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    An aggressive election campaign hasn’t begun just yet, and as acting president, he receives a great deal of public consideration already. There is more interest in his daughters (12,100 searches) than election polls (9,900 searches).

  5. Obama Beats Romney Early in Digital Marketing Race

    Among the Obama campaign’s most popular use of creative features Michelle, which is understandable given her overall high approval ratings and popularity among women – sure to be a key voter bloc in this year’s election.

  6. Search Week in Review for May 7, 2011

    Top YouTube Videos of Canada Election 2011 by Greg Jarboe The General Election in Canada on Monday, May 2, 2001, could turn out to be a real nail biter, but Canadians who tweet or post local results from the national election online before polling...

  7. Twitter, Snow and Politics: Newark Mayor Shows Online Smarts

    No doubt this will be a story many politicians will be considering as the next election approaches or an event occurs in their area and they can get the people behind them. President Obama had about 2.5 million followers during his presidential...

  8. What Role Should the Government Play in Our (Searching) Lives?

    Last Tuesday was Election Day (I voted, I promise! This consistency of volume throughout 2010 would point toward a greater increase in government related searches (most probably driven by the recession and the heated election cycle), as well as the...

  9. Many 2010 Election Results Too Close To Call

    Blumenthal wins an election that was a very tight race in polls leading up to Election Day. The gubernatorial election between Tom Foley and Dan Malloy remains without a clear victor. Here are just some of the 2010 election results that haven't...

  10. Have Tea Party Candidates Read Obama Playbook on Using YouTube for Campaigns?

    Now, there is still a week to go before the election -- it's a tough economic environment and special interests as well as the candidates are spending tens of millions of dollars on TV. Two years ago, 44 percent of Obama voters had watched video...