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Election 2012

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  1. 10 Vital Steps to Building Social Influence

    The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that...

  2. As Goes Paid Search, So Goes the Election?

    In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...

  3. Twitter Year in Review: Top People, Trends & Events of 2012

    Obama’s November 6 celebratory tweet after winning the election had over 810,000 retweets and was marked a favorite by more than 300,000 Twitter users. Election Day, more than 31 million tweets Twitter has released their annual “Year on Twitter...

  4. Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

    Instead, the phrase [election] gained the top search on Yahoo in 2012. Election 2012 This is in stark contrast to last presidential election year where Britney Spears and WWE toppled Barack Obama in 2008 and the only term remotely close to voting...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    An aggressive election campaign hasn’t begun just yet, and as acting president, he receives a great deal of public consideration already. Top Election 2012 Search Terms: Romney The cost of the website is within the million dollar range, and most...

  6. Obama Beats Romney Early in Digital Marketing Race

    As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of an election and can...

  7. GOP Goes Google for 2012 Republican National Convention

    Google promises a convention “without walls” where conversations will be brought directly to voters ahead of the 2012 U.S.presidential election, which will take place Nov. When the Republican National Convention (RNC) convenes in Tampa, Florida...

  8. You Are Not in Control – #RIMC 2012 Highlights

    Over time the algorithms at play had learned through Parisers own re-shares, likes and interactions of his own political leanings; then suddenly and close to election time he was presented only with the content that matched his own political...

  9. SOPA, PIPA On Hold, But a New Threat on Horizon

    Though this type of backlash is a politician’s worst nightmare in an election year, vested parties are none too pleased the bills didn’t pass and will continue to pressure lawmakers to enact anti-piracy legislation.