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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. The reason potential search demand is important is because we want...

  3. Leverage Twitter's Influence To Work For Your Brand

    Social media is not the place to have an ego, it’s almost always better to turn the other cheek. And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on...