Ego bait pieces (group interviews, "best of" lists, etc) When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really...
Jon Cooper: It's hard to say "impossible", but in niches were the tech saviness levels are really low, then it can be quite difficult, just because even though you might have appealed to their ego, it would still be difficult for them to actually...
Call it ego stroking, but by adding this component, you might be able to double link outreach and social sharing success rates. Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale.
And, never forget there is a lot of ego and emotion invested in succeeding. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent...
From simply not having a wide enough knowledge base to know when he/she is missing a crucial element to an ego that inhibits collaboration, employee perception of T-worth can quickly turn the often-though-perfect model into a platform for clients...
Social media is not the place to have an ego, it’s almost always better to turn the other cheek. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between negative brand...
Understand what “hooks” motivate people (ego hook, humor hook, contrary hook, detail hook, anger hook, etc. In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself.
There will always be someone smarter and less intelligent than you, so don't let your ego get in the way of building connections and learning. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here...
The Ego The only metric The Ego cares about is how many "hits" their website is getting. Here's a look at the 16 SEM managers you will come in contact with during your career. Oversharer You may know the Oversharer from such tweets as ‘Just updated...
Stroke their ego Similar to the exclusivity principle, stroking their ego is a great way to get in with the bloggers. However, marketers need to go through the blogger in order to reach his/her audience.
We’ve seen enough data to understand that Twitter is basically ego-casting. JC: Ego-casting? Because a key challenge to effective marketing is scaling your efforts – and since such a wide range of tactics can be employed, great marketers rely on...
While this does wonders for the ego, it is short-lived and rarely results in great rankings. It's tempting to change vendors when your small business SEO has seemed to stall. But the hidden costs of vendor hopping are not well-recognized.
If there's a great resource but it belongs to your competitor's site, it says a lot that you can take the ego hit and link out anyway. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs.
Ego Power or Brand Strategy? Today, it's hard to find a use case apart from those that are ego-driven. Like it or not, marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator, or even a taste...
Spotlight individual thought leaders: ego bait-type posts are a great way to connect with influencers in your niche, who in turn can help expose you and your company to their audience. Run reviews on and help promote beneficial products or services...
It gradually removes ego and promotes experimentation and validation. It’s equally important to understand howto test (i.e.the process that produces better results). The more complex the test, the more important it is to have process to minimize...
I guess you can say good content is all heart, no ego. This summer two noteworthy books hit the search and social scene: "The Social Media #ProBook" and "Killer Facebook Ads. The "Social Media ProBook" (#ProBook), by Eloqua and JESS3, is a 42-page...
Sinker enjoyed tweeting this alter-ego so much that the account took a literary life of it's own and became a unique and entertaining work of fiction, about four characters Rahm Emanuel, Axelrod (his best friend), Carl the Intern, a dog called...
And, let's face it, it's a great ego brand-booster. Search engine optimization (SEO) is a game that's simple in principle and surprisingly complex in execution. There are hundreds of strategies, dozens of opportunities and, to top it all off, the...
Explain to senior stakeholder that positions are based on achieving targets, not ego building. This time, I'm focusing on five ways the stakeholders employing PPC experts can help (or hinder) their efforts.
