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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really...

  3. Leverage Twitter's Influence To Work For Your Brand

    Social media is not the place to have an ego, it’s almost always better to turn the other cheek. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between negative brand...

  4. 13 New Year's Resolutions Every Marketer Should Make in 2013

    There will always be someone smarter and less intelligent than you, so don't let your ego get in the way of building connections and learning. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here...

  5. The 16 SEM Managers You’ll Meet During Your Career

    The Ego The only metric The Ego cares about is how many "hits" their website is getting. Here's a look at the 16 SEM managers you will come in contact with during your career. Oversharer You may know the Oversharer from such tweets as ‘Just updated...

  6. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    While this does wonders for the ego, it is short-lived and rarely results in great rankings. It's tempting to change vendors when your small business SEO has seemed to stall. But the hidden costs of vendor hopping are not well-recognized.