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Ego

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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    We all have an ego – its human nature and that is fine. The line between the ego and the egotist is a fine one. Social media platforms thrive on vanity and ego and the modern-day content marketer needs to balance objectives, amplification, and...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really...

  4. Leverage Twitter's Influence To Work For Your Brand

    Social media is not the place to have an ego, it’s almost always better to turn the other cheek. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the correlation did not hold up between negative brand...

  5. 13 New Year's Resolutions Every Marketer Should Make in 2013

    There will always be someone smarter and less intelligent than you, so don't let your ego get in the way of building connections and learning. Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here...