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  1. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Long-tail keyword opportunities. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  3. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    If you search for the very specific, long-tail term [top 10 ways to drive traffic to your website], you will get a slew of blog posts about this exact topic. However, since these are just indicators to assess quality (and relevancy when it comes to...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    When you plot the influence of individuals, you’ll see a curve that is remarkably similar to the long tail distribution of search terms. What’s more, as people share links and send social signals in the forms of Likes, tweets, pins, etc.traffic...

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This approach to SEO is much easier if you execute create content with a long-tail SEO approach. This approach toward optimization works best if you practice long-tail SEO. Most brands find it easier to dominate search engine results for the name...