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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before it was a buzzword, Facebook was crowdsourcing, getting input from their users in an effort to know what was needed. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors. Like finding hidden treasure, search engine optimization (SEO...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Share your variations, additions, thoughts, questions and general comments about CRO testing below in an effort to help us all be more effective at testing in 2014. What began as a passion project among small pockets of data-driven marketers has...