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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. It is a proactive effort to improve your reputation.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before it was a buzzword, Facebook was crowdsourcing, getting input from their users in an effort to know what was needed. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction.

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Milk your existing content for all it's worth because you've put great effort into it and it would be a shame for more people not to see it. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors. Like finding hidden treasure, search engine optimization (SEO...

  5. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Yes, it can take longer to build those links that are harder to get, but they're more likely to stand the test of time, so I would put a little bit of effort into thinking about how you get those hard links, not just how you get the fast links...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Share your variations, additions, thoughts, questions and general comments about CRO testing below in an effort to help us all be more effective at testing in 2014. What began as a passion project among small pockets of data-driven marketers has...