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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Google subsidiary DoubleClick has announced three additional tools in the...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Because banking itself is not a social transaction, a distinct effort had to be made to identify meaningful opportunities to make a difference in the lives of the intended recipients. As technology advances, the distance between a brand and its...

  3. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp puts a lot of effort into helping users identify what's popular in their local areas. It is dropping a new tool to explore all of those ideas and fads it calls "Trends. For all of its ideas and accomplishments, Yelp is still a niche website.