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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp puts a lot of effort into helping users identify what's popular in their local areas. It is dropping a new tool to explore all of those ideas and fads it calls "Trends. For all of its ideas and accomplishments, Yelp is still a niche website.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Similar to any other expansion effort, you should segment these new ad types. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Some organizations may continue to view mobile as an "add-on" or supplementary effort when planning for digital interaction with customers. If you're still struggling to leverage the website to support goals, you have some catching up to do, as the...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. However, all is not lost. Many of the features from the newly retired products have been integrated into other areas...