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  1. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks. However, certain tools can automate the efficient...

  2. Future Forward - Shifts in the Digital Revolution at #SESLON

    We all have multiple personalities that are reflected on multiple networks - LinkedIn, Facebook, etc.to do different things. Instead of revealing just the closest sushi places to a user on a mobile device, search should help tap into a user's...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Your most engaged and influential users love to be an inside source of new information for their friends and followers by sharing contests, information, or deals with their social networks before other people have heard about them.

  4. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Similar to #3, SEO agencies that are not yet factoring social networks, social media and social signaling into their SEO services methodology are doing their clients a disservice. You may be able to improve their web presence for organic search...

  5. How to Decipher Your Competitors Digital Marketing Strategy

    You’ll easily be able to tell what ad networks are being used and which optimization tools are being used as well. This is much more efficient then combing through HTML code to search for tags and while it is not as powerful as Firebug, it’s...

  6. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Add these in Networks > Exclusions > Exclude placements. A more efficient way to add negatives across your account is keyword lists, which are a relatively new feature of AdWords: If you can master it, that means more efficient campaigns that allow...

  7. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Networks with a higher assisted/last interaction conversions ratio provide greater assisted conversions. Currently, they are tracking over 400 networks from around the world on the Visitor Flow side. Some of the networks Google is tracking for...