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  1. Can Facebook Graph Search Disrupt the Google Habit?

    Graph Search is a worthy exploration in the new frontier of search and it will be very interesting to watch it develop in the coming months. Google is useful because it is very good at delivering its users with the right information in a highly...

  2. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  3. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Jonathan Beeston of Efficient Frontier will be on hand to offer advice on how to make the most of social media marketing combined with paid search. This year is a huge year in London, as the world's hottest contenders in just about every sport...

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S.and globally...

  5. Search News & Headlines Around the Web - April 11, 2011

    Q1 2011 Global Digital Marketing Report Released - Efficient Frontier Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google Products Lacked Key Government Certification, DOJ...