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Efficiency

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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. Last month I posted an article that looked at the relationship between click-through rates and average...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The integration of content and SEO at the time of authoring provides marketers with learning, scale, and efficiency across content and SEO teams. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new...

  3. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...

  4. 4 Ways to Expand PLA Success in 2014

    PLAs provide efficiency for online retailers and should be expected to continue to grow well past the peak shopping season. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and...