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Efficiency

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    This maximizes the efficiency of spend. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping.

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. Last month I posted an article that looked at the relationship between click-through rates and average...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The integration of content and SEO at the time of authoring provides marketers with learning, scale, and efficiency across content and SEO teams. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new...

  4. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...