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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Like any other marketing activity it has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. For example, the same PDF can be formatted as a video or even a podcast.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Analyze investment effectiveness for generating a profit. Notice how in the examples above, the CBA for two different tactics with very different costs could be the same, while respective ROI sheds further light on the investment effectiveness.