SEO News

Effectiveness Keyword Index

  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Search Engine Algorithm Research & Testing

    Pinpointing the effect on an individual factor is harder than proving the effectiveness of an entire SEO activity. As for penalties as a metric, well, getting banned from the index is a sure signal! This goes for “keyword density,” for example.

  3. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Bing Webmaster Tools -- It would be silly not to start paying attention to Bing-referred search traffic when measuring the effectiveness of an SEO campaign, especially considering the Bing/Yahoo search alliance represents an estimated 30 percent...

  4. The Small Business Guide to Choosing Keyword Phrases

    My article on SEO and PPC had a surprising amount of feedback focused on my use of the term KEI (keyword effectiveness index). The keyword effectiveness index is a measure of how popular your keywords are, and how much competition there is for that...

  5. PPC & SEO -- Two Great Tastes that Taste Great Together

    My preferred technique is to build a quality page of content for a term that may have a hefty search volume -- and a high KEI (keyword effectiveness index). We can use keyword research tools to make educated guesses as to which keywords would be...