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  1. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The study shares some tips for improving the effectiveness of your search advertising: Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below).

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    And its effectiveness will continue to increase as the algos learn more and more about the information in their indices and what that information means. It enables you to focus more on providing your users with an interesting and informative read...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ad Creative and effectiveness. We can look at the 1,608 ads and sort by the Ad Effectiveness Index (AEI). Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  6. Adobe Analytics Adds 6 New Features

    New Adobe Analytics capabilities like predictive analytics and data visualization will help marketers understand the effectiveness of their marketing campaigns and drive better business results. Some of the new ad hoc analysis includes better...

  7. Google Patents Pay-Per-Gaze Advertising

    In addition, the patent discusses going even further with the technology, introducing the idea of a sensor that keeps track of pupil dilation in order to judge the effectiveness of ad campaigns. Google has been granted patents for a device that...

  8. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    And the social ad effectiveness study found that recommendations dramatically increased ad performance. During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad...

  9. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  10. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.