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  1. Last-Minute SEO - Here Come the Holidays!

    The effectiveness of social media ads is wide and varied - excellent for some, useless for others. Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. They can also target precisely and efficiently by setting Shopping...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). The problem is many users don’t call from the ad; they click...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  5. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. Marin estimates retailers will allocate one-third of their entire...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The study shares some tips for improving the effectiveness of your search advertising: Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below).

  7. A Recipe for a Tasty Semantic Search & SEO Salad

    And its effectiveness will continue to increase as the algos learn more and more about the information in their indices and what that information means. It enables you to focus more on providing your users with an interesting and informative read...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ad Creative and effectiveness. We can look at the 1,608 ads and sort by the Ad Effectiveness Index (AEI). Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen...

  9. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  10. Adobe Analytics Adds 6 New Features

    New Adobe Analytics capabilities like predictive analytics and data visualization will help marketers understand the effectiveness of their marketing campaigns and drive better business results. Some of the new ad hoc analysis includes better...