By linking the two accounts, users of both programs can have more integral data in order to determine marketing effectiveness and ROI when combining the data from both programs. If you've had problems integrating your Google AdWords and Google...
Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able to distribute Vine content to a global audience of...
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
And the social ad effectiveness study found that recommendations dramatically increased ad performance. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web.
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
If so, this can help to gauge the effectiveness of your updates. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website.
With every passing year, Google refines its algorithm further, reducing the effectiveness of silver bullet techniques. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Ad Viewability Improves Accuracy of Effectiveness Measurement The use of viewable impressions can dramatically improve effectiveness research. TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades...
Imagine not having a standard solution for tracking the effectiveness of your marketing campaigns. Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising.
As David Ogilvy wrote 30 years ago in "Ogilvy on Advertising", "Researchers have not yet found a way to quantify the effectiveness of emotion, but I have come to believe that commercials with a large content of nostalgia, charm and even...
Regardless of the debate on Google’s effectiveness today, all agree that Google will continue to make updates to its algorithm to spot unnatural link manipulation. But to the average small business owner these constant changes are mystifying or...
This is known as the Mozart effect, although its effectiveness has been questioned. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in...
According to a recent McKinsey report, 63 percent of companies using social media say it has increased their marketing effectiveness. Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content...
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
While the cost of search is always important, Bridge says that effectiveness and efficiency are more important for ROI. The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing...
This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated topic.
I wanted to find out if it's possible to predict the effectiveness of paid search as a channel based on a company’s price point. The reason why this theory is important for understanding the relationship between product price and CPC is that if...
Here is a snapshot from the 2013 B2B Content Marketing Report on criteria B2B marketers indicated they look at when measuring B2B content marketing effectiveness: According to data from the 2013 B2B Content Marketing Report, a coordinated effort...
Notice how in the examples above, the CBA for two different tactics with very different costs could be the same, while respective ROI sheds further light on the investment effectiveness. Analyze investment effectiveness for generating a profit.
