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  1. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. This made perfect sense, as marketing naturally incorporates...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without actually watching the users. After 25 years of user experience (UX) consulting, I can easily state that pretty much...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    So duplicate content should be managed effectively. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog...

  4. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...