When oppressed people are able to effectively make their voices heard and their actions felt, in the interest of freedom.that's marvelous indeed, right? I talked about how Google+ provided a hub by which users could be tied to their websites...
What can marketers do to boost that number and more effectively engage consumers on the site? At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence...
Some other tools to use Pinterest effectively are: Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should...
While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. Retailers need both skill sets in spades to manage PLA programs...
Using press releases effectively can still help get links, in a real way. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press...
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
It helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single...
In enacting the Digital Millennium Copyright Act, Congress effectively balanced the public interest in free expression with the rights of copyright holders. Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest...
The second realization is that there’s much more to effectively managing PLAs than just cleaning up a feed, uploading assets and doing basic manipulation and reporting. Ever since last year’s rollout of the new product listing ad (PLA) system from...
Keyword targeting should enable advertisers to more effectively target their campaigns. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords.
Acting as a showcase for quick and relevant information (and pretty pictures) depending on the intent of the query, users are conditioned to check out the contents of the feature area effectively drawing attention away from other components of the...
In this video, Rick reveals the best ways to get support to respond, and how to effectively communicate your issue. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping...
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
It also includes how to use your artist or talent more effectively on YouTube. YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the...
The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by making it easier for them to take each next step through to the end.
Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.
To mitigate that risk, develop a company-wide policy that clearly defines acceptable (and unacceptable) behavior in social media, and dictates how employees can effectively communicate your brand culture, voice, and message.
To effectively attack this problem, marketers should optimize reach and demand-attraction, while freeing up marketing resources to return to what they do best – inject the human element of imagination and quality control.
This is bigger than just social media, so you’ve got to outline how all channels can effectively work together to get your message across successfully. How much time and money should a business invest in social media?
This serves as your main marketing image on the site, branding you more effectively to your audience. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels...
