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  1. Invisible Matt Cutts Explains Why It's Important to Have a Website

    At this point, Cutts began waving his hands around in front of his face, effectively trying to make himself invisible, and clearly having a lot of fun with it. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video...

  2. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to effectively use retargeting. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

  4. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. This made perfect sense, as marketing naturally incorporates...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without actually watching the users. After 25 years of user experience (UX) consulting, I can easily state that pretty much...