SEO News


  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Deleting it effectively kills that traffic too. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes.

  3. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Then do your due diligence to promote the content effectively. But is simply viewing your Google Analytics and taking the data at face value enough? Groupon didn't seem to think so. That's why Groupon de-indexed their site for nearly 6 hours this...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  5. Invisible Matt Cutts Explains Why It's Important to Have a Website

    At this point, Cutts began waving his hands around in front of his face, effectively trying to make himself invisible, and clearly having a lot of fun with it. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video...

  6. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to effectively use retargeting. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).