You can even build in concessions, parts of the concept you would happily give up without impacting the overall value of the idea. My initial view on this was that a submissive opener, playing the "oh you could really help me" card, would be most...
It is often much more interesting to re-use the acquired link value for the current top phone. Your link building efforts will be much more effective when you understand the separate phases. Timing is very important for regular topics with a...
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. But Syncapse warns that acquiring fans through discount offers often lead to a lower value overall...
Value of Data Is In the Eye of the Beholder Just as each business is slightly unique, the value of data will vary according to what the data will be used to accomplish. The value of social media and unstructured data has clearly been on the radar...
You'll want to focus on the value of getting published from the colleague's perspective. Effective media outlet pitching should be more exclusive, targeted to the specific publication or website and reporter.
Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines.
Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully...
Whilst it can certainly generate links, the value of these links is potentially outweighed by negative PR / sentiment towards the client. I will say, however, egobaiting is much more effective on people with a smaller or new following.
This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools. Pay specific attention to high value real estate like your page titles and the first paragraph of your article.
Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. This is why Rowse's authorship will yield great value, and why a guest posting strategy won't yield an author...
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. That said, as digital becomes increasingly effective at demonstrating quantifiable...
That covers a vast array of different types of business; from HR and insurance through to equipment retailers and back again; everybody can add value and help their customer improve their knowledge about what they do.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. That advice can take you a lot further when you have news you need to get out about your business to...
Post a comment that adds value like, ‘you talked about this thing, well this is related and this is another illustration of what you just said,'" Kawasaki said. Well, APE is a book that talks about how to be an author, publisher, and entrepreneur...
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
But I imagine there is much more potential value in testing core ad strategies against one another. Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the...
Measuring your team solely by the number of links or mentions it earns and not taking into consideration factors like the strength of one relationship over another or understanding just how much time it could take for a high-value publisher to...
