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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As a result, B2B SEO professionals need to become more proactive in their communication with this team to ensure they are made aware of upcoming events and shows. Trade show participation consistently ranks in the top tier of tactics used to...

  2. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    A few years ago, it wasn’t hard to find articles gloomily predicting the demise of email as a useful communication tool thanks to spam overload. It’s not that spam went away; indeed, it still makes up a large percentage of total emails sent, but we...

  3. Google Faces £500,000 Fine if Privacy Policy Isn't Changed by Sept. 20

    Chris Watson, head of Communication, Media and Technology at law firm CMS underlined this point by saying the breadth of Google's offerings and reach into all markets made it hard for regulators to keep the company in check.

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  5. 10 Vital Steps to Building Social Influence

    Personalized marketing, or one-to-one marketing has been recognized for decades as a powerful communication method. The campaign enabled them to “listen” to these conversations to find out what was important to them, and customize communication and...

  6. FTC Tightens Online Disclosure Requirements

    Recognize and respond to any technological limitations or unique characteristics of a communication method when making disclosures. Review the entire ad to assess whether the disclosure is effective in light of other elements — text, graphics...

  7. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Communication is key. The most effective way to combat these issues is to monitor recent and long-view trends closely. You’ll end up in the exact opposite direction of your destination. Irregular performance data can be caused by technical glitches...