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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. It's a more targeted approach that's been proven...

  2. Google Unnatural Links Manual Penalty: A Recovery Guide

    Some prefer to use an email address associated with the penalized website: [email protected] In order to break the link removal request fatigue, it's extremely important to write an effective link removal request.

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO or social media. What Channels are Most Effective for Lead Generation Whereas SEO used to mean link building, it doesn't...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    It was recently the anniversary of Abraham Lincoln’s famed Gettysburg address, so I think it only appropriate that we look at what he says about waiting to be involved vs.involving oneself: Think about the kind of insight you can bring to your...

  5. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Add self-referential canonical tags (rel="canonical") Note: this may help Google distinguish original from duplicate content, but it won't address crawl budget issues. Some of the ways you can address thin content on your ecommerce product pages...

  6. 7 Ways to Make Your Google Search Result Stand Out

    On the other hand, restaurants and hotels, for example, have to take a different approach by monitoring their reviews and find ways to address unhappy customers with resolutions that will hopefully turn those poor reviews into great reviews.

  7. How to Build Your First Content Marketing Strategy

    Effective content will address your customers' pain points and help them solve their problems. In order for your content strategy to be effective, everything you produce needs to meet these goals. So how do you know if you're producing effective...

  8. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    DG: As mobile search evolves, with innovations such as Google Glass, do you see any potential new issues that Google may need to address? It’s not that spam went away; indeed, it still makes up a large percentage of total emails sent, but we’ve...