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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers. If your organization has a successful SEO strategy, you are most likely creating great content that...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Finally, as it is may not be possible to fully replicate JavaScript functionality via static pages, this means you are in effect creating a separate, slightly different site for key organic landing pages, which again adds workload.

  5. Google Censorship Ruling in Canada Has Worldwide Implications

    Yet the B.C.court adopts the view that it can issue an order with global effect. Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much...