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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Each of these can be separately searched using similar advanced operator techniques to get an estimate on how many pages Google has indexed as a benchmarked, then checked again after the recommendation has been implemented to see track the effect.

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    The brilliance of this is that it allows the vessel to stabilize and it allows the captain to gauge the effect of those changes in time to react to them. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Post with 300 words don't have the same effect. If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has never been fiercer.

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    This had a dual effect. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near qualcomm stadium] so those are the keywords that your copywriter would embed in the...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    More importantly, these YouTube dynamics will have a profound effect on how beauty brands and their agencies market and advertise. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Another side effect of guest blogging was innocent webmasters being suckered into posting guest blog posts simply because spammers promote how guest blogs give their site's "freshness" and "free content" yet obviously they don't reveal the...

  7. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    This ruling could have a chilling effect on free speech in Virginia specifically and Yelp will continue to fight to protect consumers' privacy and free speech rights. A U.S.court has ordered local business review website Yelp to reveal the names of...