Write out full sentences in title="" (note the have no SEO effect, but still we see it in site audits)? Have you ever received a Google Webmaster email stating that your site was given a "manual spam penalty" for having "pure spam"?
Talk about how this will build their personal brand; get exposure for their product and will most likely have zero negative effect on their P and the most difficult. A public relations strategy is a big part of successful search campaigns.
Does using stock photos on your page have a negative effect on your ranking? A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus...
Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. Local link building is too often overlooked within link...
However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
Nine percent of users searched for the brand, and 4 percent of users searched for products of that type: social video viewing is having an effect across all aspects of the purchase funnel. Unruly currently tracks 506,976 "shares" of online video...
Karunakaran adds, "The social space is too noisy and alive with change to put out a single piece of content and assume it will have a lasting effect. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran...
Were you to optimize based only on search data, you may fail to revive your campaign's performance because you didn't consider the effect that lowering your display budget could have had on demand for your keywords.
The effect may be modest, but constant testing produces a powerful compounding effect. Because it sells ad space based on a keyword auction, it's actually a stock market for words. If you bid on "donate your car Sacramento" or "DUI Attorney Houston...
In one recent test, Cyrus Shepherd disavowed every link to his website and saw no effect (initially). It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. In the aftermath of that rollout, webmasters that were affected are now...
Slice and Dice Your Retargeting Audiences for Maximum Effect Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer...
Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding...
Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.
They are pay for play types of content which has the unfortunate effect of misleading those who read it. Advertorials have been popping up on websites with much greater frequency over the past year or two.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The deadline is looming on the horizon (July 22). With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all...
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. The law, which targets search engines that provide snippets, originally...
I think as technologists we should have some safe places where we can try out some new things and figure out what is the effect on society, what’s the effect on people, without having to deploy it into the normal world.
These updates rolled into effect for most users within a week and have changed the way that logged-in users interact with their subscriptions by providing more videos. Seeing more content on the YouTube homepage?
Too much exposure to your own world has a dire effect on your creativity, your passion and your ability to see what's in front of you. You're running around all day, you're battling your email and you're taking care of your customers.
In effect May 1, the name change caused outrage by some and praise by others. Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to "Palestine.
