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  1. Writing Your Way to the Top of Search and Social Results

    Utilize reliable SEO resources that offer free guides, content, and tutorials on writing for SEO; these organizations make a living offering free SEO educational materials and tutorials: Brands and marketers can gain inspiration from the E-A-T...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    By the time most educational programs have caught up, things have changed again," Weintraub said. If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said.