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Educational

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    For example, if you currently have minimal experience with the Google Display Network (GDN), then you're going to have to do some educational investment before launching any GDN campaigns. The "80/20" rule means that 80 percent of your traffic...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to...