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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to...

  2. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    The house, which was named after the home's original owner, was originally opened to help European immigrants, but by 1911 Hull House expanded to 13 buildings and held social, educational, and artistic programs.