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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Linkedin: Work history, education, and professional content reading habits. Klout: It may be famed as a social influence measurement tool (and can be useful in the first stages when actually identifying influencers to track) but it can also help...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Branded keyword data helps validate the performance of event marketing in association with brand...

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. The benefit to small business owners of LinkedIn Education and the Student Job Portal...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. She stated that audience measurement is a tool for advertising and that people using search can only do so...

  5. Creative Link Prospecting: Following a News Story

    Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! CitationLabs.com’s Link Prospector tool is another that can be used to uncover news...