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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Community and Market Education Another reason email marketing is a great is that’s where a lot of your consumers are hanging out, especially first thing in the morning. That was the initial question posed by Matt Bailey (@mattbaileysays) as he...

  3. Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

    We’ve spoken with some SEOs at larger enterprise that spend 50 percent or more of their time on education and evangelism). Part of it has to do with the natural evolution of search as a sales and marketing channel – as search continues to evolve...

  4. YouTube TrueView Ads a Recipe for Success for BBQGuys

    With embedded YouTube tutorials on its website and a dedicated video channel, ShoppersChoice customers get an in-depth education about products that prepares them to make purchases. Thanks to TrueView in-search and in-display video ads, we are now...