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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Their education and experience level is clearly higher than that of a 5th or 8th grader. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Just when you think you have the Google Display Network...

  4. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Lee Magpili, LEGO Education robotics designer

  5. A Simple Test to Guide Every UX Design Decision

    For instance, "Colorful depictions of cartoon characters in a children's education website decreases performance anxiety of assessment tasks. During the design process, the tendency is to add more features, controls, or content than a screen really...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects...