SEO News

Education

RSS
  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Their education and experience level is clearly higher than that of a 5th or 8th grader. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Just when you think you have the Google Display Network...

  4. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Lee Magpili, LEGO Education robotics designer

  5. A Simple Test to Guide Every UX Design Decision

    For instance, "Colorful depictions of cartoon characters in a children's education website decreases performance anxiety of assessment tasks. During the design process, the tendency is to add more features, controls, or content than a screen really...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Linkedin: Work history, education, and professional content reading habits. Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects...