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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Education Is Your Strongest Strategy It's about providing education, and not breaking customer trust with breaking regulation laws. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    So, this will also require some research and education. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger lurking in...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all day today, she won a $30,000 college scholarship for herself and a $50,000 Google for Education technology grant for her school, Island Trees...

  5. Google Reveals What New & Expectant Parents Search For

    This was backed up by Google's recent survey, which found that "my child's education" was one of the main concern of parents with toddlers. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    SES Atlanta will give you an in-depth education where you'll have the opportunity to learn from, and network with, the industry's top practitioners and innovators, as well as other attendees. On July 9, Search Engine Strategies will relaunch in...

  7. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Their education and experience level is clearly higher than that of a 5th or 8th grader. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach...