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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Community and Market Education How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign...