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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Your goal is to educate consumers on difficult but crucial financial matters. Here are some examples of great content that would educate your customers. Finance-related information is often dismissed as boring and dry and a pain to read.

  2. Google Starts Penalizing Sites for Rich Snippet Spam

    But there was evidence that Google was attempting to educate webmasters on how to use it correctly when they made changes in December to add debugging support for structured data. If you use rich snippets on your websites, you should be aware that...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    It means creating content that will help educate and inform the buyer to help them progress down the buying funnel and make an informed decision. One of the game-changing benefits the Internet handed to marketers is targeted marketing.