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Edu Ron Jones

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  1. SearchDay | Post-Cyber Monday Marketing Ideas

    A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.

  2. A Look Back, and a New Beginning

    As a result, this will be that last article for SEM.edu for a while. I may post a new SEM.edu article from time to time, but I'll focus my energies on SEM 101 for the most part. SEM.edu in Review If you'd like me to cover a certain topic in either...

    Published
  3. SEW Experts: Using Twitter as an Education Tool

    In today's SEM.edu column, "Using Twitter as an Education Tool," Ron Jones outlines a few examples of professors and teachers using Twitter in their lesson plans. Innovations are popping up everywhere as educators find more uses for Twitter and...

  4. SEW Experts: Leveraging Social Media to Educate

    In today's SEM.edu column, "Leveraging Social Media to Educate," Ron Jones explores the basics of social media, and tells you how to get started using it to help spread that awareness you seek. There's been lots of hype about social media lately.

  5. SEW Experts: The Future of SEM Education

    In today's SEM.edu column, "The Future of SEM Education," Ron Jones shows how it also highlights the ongoing importance of search education. Online advertising continues to grow in both good times and bad.

  6. PPC Keyword Sets: Words to the Wise

    Search Engine Watch Expert Ron Jones summarized several good ones in "PPC.edu: Learn AdWords, Yahoo Search, adCenter Online. Today, I'll describe one of the first exercises advertisers should conduct when planning and creating new PPC campaigns...

  7. SEM.edu: College and Career Points

    When last we met, we discussed the options -- or lack thereof -- for formalized SEM education. Basically, because accredited institutions generally have a rigorous process attached to the curriculum creation, a fairly new -- by academic standards...

  8. SEW Experts: SEM.edu: College and Career Points

    In today's SEM.edu column, "SEM.edu: College and Career Points," Ron Jones shares some letters from readers who have come across a few programs that may not be on your radar. Though few and far between, there are opportunities to learn search...

  9. SEM Going Legit – Literally EDU

    I was able to find these listings (and all the others I didn't include) by Googling for: "search engine marketing" site:.edu Many have a strong desire for a valid, and perhaps -- dare I say -- accredited SEM course.

  10. SEW Experts: SEM Going Legit – Literally EDU

    In today's SEM.EDU column, "SEM Going Legit – Literally EDU," Ron Jones outlines some of the existing college-level courses for SEM training. Many newcomers are looking for some kind of accredited SEM course.