A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.
As a result, this will be that last article for SEM.edu for a while. I may post a new SEM.edu article from time to time, but I'll focus my energies on SEM 101 for the most part. SEM.edu in Review If you'd like me to cover a certain topic in either...
Ron Jones' comprehensive SEW article PPC.edu: Learn AdWords, Yahoo Search, adCenter Online describes a nice set of other PPC-learning resources. We'll let you concentrate on your turkey dinner next Thursday.
In today's SEM.edu column, "Build Your SEM Network -- Get LinkedIn," Ron Jones explains that a partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles.
In today's SEM.edu column, "Facebook: Get Educated on the Hottest Social Media Platform," Ron Jones outlines some ways educators are using the social network as a way to get students ready for participating in today's corporate world.
In today's SEM.edu column, "MySpace for Online Learning and Marketing Tools," Ron Jones explains that if you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive...
In today's SEM.edu column, "Using Twitter as an Education Tool," Ron Jones outlines a few examples of professors and teachers using Twitter in their lesson plans. Innovations are popping up everywhere as educators find more uses for Twitter and...
In today's SEM.edu column, "YouTube-ery: Online Videos as Learning and Marketing Tools," Ron Jones looks at what this that mean for educators and marketers. YouTube is user-generated content at its best.and worst.
In today's SEM.edu column, "Leveraging Social Media to Educate," Ron Jones explores the basics of social media, and tells you how to get started using it to help spread that awareness you seek. There's been lots of hype about social media lately.
In today's SEM.edu column, "The Future of SEM Education," Ron Jones shows how it also highlights the ongoing importance of search education. Online advertising continues to grow in both good times and bad.
Ron Jones's column, SEM.edu, provides a wealth of information about learning the technical aspects of SEM and SEO. You can find Randy Pausch's home page here: http://www.cs.cmu.edu/~pausch/ Randy Pausch delivered the "Last Lecture" after he learned...
Search Engine Watch Expert Ron Jones summarized several good ones in "PPC.edu: Learn AdWords, Yahoo Search, adCenter Online. Today, I'll describe one of the first exercises advertisers should conduct when planning and creating new PPC campaigns...
When last we met, we discussed the options -- or lack thereof -- for formalized SEM education. Basically, because accredited institutions generally have a rigorous process attached to the curriculum creation, a fairly new -- by academic standards...
In today's SEM.edu column, "SEM.edu: College and Career Points," Ron Jones shares some letters from readers who have come across a few programs that may not be on your radar. Though few and far between, there are opportunities to learn search...
I was able to find these listings (and all the others I didn't include) by Googling for: "search engine marketing" site:.edu Many have a strong desire for a valid, and perhaps -- dare I say -- accredited SEM course.
In today's SEM.EDU column, "SEM Going Legit – Literally EDU," Ron Jones outlines some of the existing college-level courses for SEM training. Many newcomers are looking for some kind of accredited SEM course.
In today's SEM.EDU column, "SEO Educational Standards: the Aftermath," Ron Jones explains that the big questions surround how those standards would be created, implemented, and if or how they would be enforced.
Part 2," Ron Jones shows that the idea of creating standards for learning SEO raises many questions, and leads to much debate. In today's SEM.EDU column, "Do We Need Educational Standards for Learning SEO?
Ron Jones wonders how we can effectively train people if we don't have basic guidelines for the industry. In today's SEM.EDU column, "Do We Need Educational Standards For Learning SEO? The real meat and potatoes of the discussion right now isn't...
Based on the response to SEW Experts columnists Ron Jones (SEM.edu), Fionn Downhill, and William Flaiz, we know better. Here's the best example of misleading statistics we've seen, outside of the ads skewering the mythical Cable Corp: "DirecTV...
