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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Audit the on-page SEO for the page and make edits to the page to refresh it. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Switching to automated bidding is one of the quickest edits you can make, and the results can really pay off. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to return to the base numbers of...

  3. 7 Tips to Start Making Meaningful Connections on LinkedIn

    If they’re busy, offer to draft it yourself so all they have to do is make minor edits and post it on your profile. Think about it. You wouldn't approach a table full of professionals you don’t know and open up with “Buy my B2B marketing automation...