Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get editorial coverage and even great editorial links for their clients. Last week, in preparation for this column, I published a query looking for great...
Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. If you consider your colleagues, subscribers, prospects, and clients...
Users will find that they have the same editorial voice, said Markson. Type in any query - one column is a result from Google, one from Bing, and one from Blekko. We are excited about the look and feel; it’s a sleek, nice way to produce search...
SEW saw real potential in how our platform could be used and pushed it's use case to the limits, not just for search, but for social and editorial initiatives too. However, to measure the success of a fluffy objective such as “create a more...
Do you have a unique editorial calendar for what you intend to promote on Facebook? There -- my first column back and I've way exceeded my word count limit. I intend to revive my old "Quarterly SEO Reviews," so please submit any websites (along...
In other words, previews aren't blocking ads because if someone decides they want to focus on editorial results, they're already ignoring the ads. If they're interested in the unpaid "editorial" results, they'll tend to stay looking at them rather...
In "The Death and Rebirth of Editorial Citation on the Web," Rand Fishkin suggested that perhaps as much as 20 percent of the links on the web exist solely for the purpose of influencing search rankings.
When adding search-enabled WOM insights to the other creative priorities surrounding new content development, the net result is an airtight method for populating an editorial calendar and positioning its content for maximum visibility in search...
Stories such as mine pointing out the absurdity of a Daily Express poll report, the inaccurate hype of a Reuters piece on a new poll, or the polling questions paid for by The Sun but whose findings ran against its editorial line and were never...
Although there is no official Baidu editorial guidelines document for the Phoenix Nest system, Baidu provided us with the following system limitations: Based on some early results with some of our own clients, we've seen search volume decline from...
Warning: today's column is strictly editorial, so those of you looking for actionable tips might want to check back in next week. Often, my Search Engine Watch column or blog posts on my company's blog will show in Google's Blog results within the...
Unfortunately, the decision was made recently to publish an Editorial in the SEMPO learning center that lambasted in-house search marketers titled, “6 Reasons Why In-House Search Engine Marketing is Ineffective.
Search engines are getting very good at giving more value to true editorial links, while devaluing other links. Keep in mind, it is not just links to your site, but also how natural and editorial those links appear.
My J-school instilled ethics screamed for separation of editorial and advertising. I promise to include and give credit for the best ones in next week’s column. When I first started in this business in late 1998, the idea was to put a few keywords...
For example, in a search at Google, the main results are typically editorial listings that come from Google having crawled the web. Every major search engine has paid listings that are also presented alongside its editorial results.
Meet the new editorial staff of Search Engine Watch! Since then, there have been many changes here at Search Engine Watch, and I'd like to start this issue by introducing you to the new editorial team at Search Engine Watch.
During SES Chicago, Rebecca Lieb was named editor-in-chief of the ClickZ Network, which includes Search Engine Watch, and in her new role, she will now be responsible for the editorial direction of Search Engine Watch.
Google, Favored Sites, and Editorial Opinion There's a lot of blog coverage of a new patent from Google, System and method for supporting editorial opinion in the ranking of search results, which was originally filed with the US Patent Office in...
In the early days Citysearch spent lavishly on editorial content (yours truly was a freelancer for Citysearch a time). Mike's summarized some info in his ClickZ column, Google's Matt There are attributes of this preview that may not have been...
That editorial oversight I always felt was a key reason why MSN did, at one time, have very good relevancy. Having said this, I was agast last year when some Wi-Fi exec likened Google to God in Friedman's column.
