SEO News

Editorial Search Results First Column

  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources Then, add your fleshed out topic ideas into a separate column paired with your keywords and your asset types, like this: Another key factor you want to consider when picking topics is search demand.

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    Create an editorial calendar for your outbound content. We have found that getting a weekly column on a publication when you have good experience in the niche is pretty easy. Well first lets take a look at the abstract for 2007 patent for Agent Rank:

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Many SEO professionals and link builders have found that is a great way to get editorial coverage and even great editorial links for their clients. Last week, in preparation for this column, I published a query looking for great...

  4. How to Create a Social Media Editorial Calendar

    Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. If you consider your colleagues, subscribers, prospects, and clients...

  5. Search Engine Watch Redesign Breaks Records

    SEW saw real potential in how our platform could be used and pushed it's use case to the limits, not just for search, but for social and editorial initiatives too. However, to measure the success of a fluffy objective such as “create a more...

  6. Is Twitter a Google Killer? Not Yet

    Warning: today's column is strictly editorial, so those of you looking for actionable tips might want to check back in next week. Often, my Search Engine Watch column or blog posts on my company's blog will show in Google's Blog results within the...

  7. In-House Vs. Outsourced: What Is the Best Solution?

    Unfortunately, the decision was made recently to publish an Editorial in the SEMPO learning center that lambasted in-house search marketers titled, “6 Reasons Why In-House Search Engine Marketing is Ineffective.

  8. The Beginning of the Fragmentation of Search

    My J-school instilled ethics screamed for separation of editorial and advertising. I promise to include and give credit for the best ones in next week’s column. When I first started in this business in late 1998, the idea was to put a few keywords...

  9. Search Engine Results Chart

    For example, in a search at Google, the main results are typically editorial listings that come from Google having crawled the web. Every major search engine has paid listings that are also presented alongside its editorial results.