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  1. SEO Is No One-Trick Pony

    From there, you will want to create an editorial calendar that helps to shape your content initiatives. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of a high-level editorial plan for a new and used car dealership business: I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    Use an editorial calendar to keep track of your content in 2014. How many people out there search for things via their mobile browser, specifically when on the go? With so many companies increasing their content investments in 2014, it could become...