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  1. Writing Your Way to the Top of Search and Social Results

    So that means reduce the editorial calendar work and publish less with an eye on a more focused execution. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a...

  2. SEO Is No One-Trick Pony

    From there, you will want to create an editorial calendar that helps to shape your content initiatives. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of a high-level editorial plan for a new and used car dealership business: I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just...