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Editorial Process

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  1. SEO Is No One-Trick Pony

    From there, you will want to create an editorial calendar that helps to shape your content initiatives. A good illustration of the process, was developed by Aleyda Solis on Moz, but there are certainly more components that go into an in-depth...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they...