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Editorial Process

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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    He suggests reaching out to influential outlets and saying: look, we know you have holes in your editorial calendar. This can be one of the most difficult aspects of the SMI process. Pulizzi is also the founder of The Content Marketing Institute...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Content strategists often take the business data, the basic keyword and topical information, and develop editorial calendars. In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad...