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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Now that you've identified your audience, you've determined what type of content works for your goals at each stage of the buying cycle, the last stage is to build out your editorial calendar. Take inventory of the content you already have, see how...

  2. How to Plan Effectively for Content Marketing in 2014

    A content plan, similar to an editorial calendar, guides the production of your publication schedule. The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests.

  3. 7 Reasons Your Blog Sucks & How to Fix It

    What to do about it: Create an editorial schedule and stick to it. Again, get an editorial calendar and carve out time to write. That’s what sales-driven landing pages are for. If you’re not publishing informative, engaging content or you’re...