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  1. Writing Your Way to the Top of Search and Social Results

    So that means reduce the editorial calendar work and publish less with an eye on a more focused execution. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). If, for example, your client has three main sectors (e.g.travel, retail, and...

  3. Recovering from Penalties, Penguin, and Panda

    These are examples of directories where the editorial review standard for the links are high, and therefore, OK in Google's eyes. So think about how you're adding value by asking if what's being written on the topic is something unique from what's...

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Editorial coverage of next season’s trends Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. While Pinterest doesn't provide result counts, let’s just say the scrolling of results for “color...

  5. Online Newsrooms Grow Up, Go Social, Get Optimized

    Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. Since the early website days of the roaring 1990s, the “news” section has been part...

  6. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Experts have created a satisfying amount of factual/accurate content that is of near professional quality with editorial standards – even if the content creators are just regular folks. Main Content: This could be in the form of a news article or a...