SEO News

Editorial First Column

  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources Then, add your fleshed out topic ideas into a separate column paired with your keywords and your asset types, like this: And even if you get it wrong at first, you can always (and should always...

  2. Defining Authorship: The Difference Between Contributors and Guest Authors

    Create an editorial calendar for your outbound content. We have found that getting a weekly column on a publication when you have good experience in the niche is pretty easy. Well first lets take a look at the abstract for 2007 patent for Agent Rank:

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Many SEO professionals and link builders have found that is a great way to get editorial coverage and even great editorial links for their clients. Last week, in preparation for this column, I published a query looking for great...

  4. How to Create a Social Media Editorial Calendar

    If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar . One good place to start is the social media editorial calendar.

  5. Search Engine Land Disses SEM Bid Management Software

    I know the editorial statements of guest contributors are not the opinions of Search Engine Land but someone should have read this one first. Nick Abramovic, the column writer, posts "With these bidding systems being rules-based, they require...

  6. Is Twitter a Google Killer? Not Yet

    Warning: today's column is strictly editorial, so those of you looking for actionable tips might want to check back in next week. Often, my Search Engine Watch column or blog posts on my company's blog will show in Google's Blog results within the...