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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of a high-level editorial plan for a new and used car dealership business: Step 2: Plan Your Content Investments and Practice Content Marketing Many companies net out in the middle – high profile executives and writers or product...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    He suggests reaching out to influential outlets and saying: look, we know you have holes in your editorial calendar. You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. After they tested the "autoplay" video content organically, it was a natural progression to see...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Use an editorial calendar to keep track of your content in 2014. Over the course of the past year, content marketing has really taken the spotlight. While the importance of quality content has been preached for a long time, in 2013 it proved to be...

  5. How to Plan Effectively for Content Marketing in 2014

    A content plan, similar to an editorial calendar, guides the production of your publication schedule. The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests.