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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). The quality of the content you create is influenced by the quality of the material on...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    If you don't have a content or editorial calendar, now's the time to set one up. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of a high-level editorial plan for a new and used car dealership business: Step 2: Plan Your Content Investments and Practice Content Marketing Many companies net out in the middle – high profile executives and writers or product...