Have an editorial calendar. It allows you to plan out your editorial calendar. These are the questions speakers Miranda Miller and Natalie Henley tackled in an SES Toronto session on content marketing.
Content calendars: Creating a calendar for content subject matter over a 6-12 month period can be very useful and effective. You can also use tools like LinkedIn and search for "editorial" or "columnist" within the publication's list of employees.
Create an editorial calendar for your outbound content. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding all of the signals Google...
In the PR industry, Chase's Calendar of Events is a terrific resource – it lists over 12,500 events worldwide and costs around $75. Not only can you get media coverage, you can encourage editorial links.
Knowing this and organizing your content types in such a way can really help you format an editorial calendar that will resonate with all of the people you wish to attract. To make it easier to pull the data into an editorial calendar my preference...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. Lightbox Collaborative has created an excellent editorial calendar that...
Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by time of day, day of the week and device. Content strategy is all about matching visitor intent with the right message to meet user...
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their...
We kept rolling with content production, but really let the demands of our target audience drive our editorial calendar. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and...
Even if your sales reps can’t produce content for you, they should certainly be utilized to inform and guide your editorial calendar. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative...
Content (article, video, image) is keyword-focused and aligned to keyword strategy and editorial calendar. Content is syndicated in appropriate channels (RSS, Reddit, PRNewswire, whatever’s appropriate for your content calendar is updated with...
How to Create a Social Media Editorial Calendar SEW recently revealed the Most Engaging Posts of 2012. As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers...
If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar . One good place to start is the social media editorial calendar.
Take a few days off from your normal editorial calendar. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation.
Yes, it's sensible that rather than having a rigid 12-month editorial calendar, you add flexibility in order to adapt and change. Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in...
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
A basic editorial calendar could be as basic as a theme for each month and a requirement to blog every Thursday, like this example for a plumbing site: As your content strategy evolves, an editorial calendar can help organize your larger products...
This material should be thought of as the foundation for your editorial calendar. Let’s see how we can position SEO within this model, pickpocketing the successes of a working content strategy, and adapt these tactics in order to deploy a SEO-heavy...
Your 6-month content plan should take the form of an editorial calendar that also captures key industry events and the state of mind of your customers. “The snake which cannot cast its skin has to die.Fredrich Neitzsche
For this the most important step is to form a seasonal editorial calendar based around your customer's interests and goals. Build an editorial calendar: Once you've done all of the above, you are well set towards getting started with enacting your...
