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Editorial Calendar

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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    He suggests reaching out to influential outlets and saying: look, we know you have holes in your editorial calendar. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  2. Why Content Marketing is a Definitive Method for Success in 2014

    Use an editorial calendar to keep track of your content in 2014. By planning everything out on a calendar, you'll ensure that you keep everything in line with your goals. A regular marketing tool for many companies, content creation became a prime...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Create an Editorial Calendar Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your content for the next three months. Look for opportunities to leverage holidays, industry tie-ins, and your business calendar.

  4. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    Your editorial calendar should tell you of upcoming events that may generate some great content ideas for you. We’ve all been there, facing an impending deadline with nothing written. You could miss the deadline, but that just puts the problem off...

  5. 7 Reasons Your Blog Sucks & How to Fix It

    Again, get an editorial calendar and carve out time to write. What to do about it: Create an editorial schedule and stick to it. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering...

  6. How to Turn Data & Creativity Into Great Content in 3 Steps

    Using data to dictate the subject matter, writing process, and editorial calendar is an effective and valid approach. Marketers seem to spend their lives trying to reconcile science with creativity. Our marketing decisions are supposed to be driven...

  7. Defining Authorship: The Difference Between Contributors and Guest Authors

    Create an editorial calendar for your outbound content. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword. To add to the hype, people are completely misunderstanding all of the signals Google...