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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    He suggests reaching out to influential outlets and saying: look, we know you have holes in your editorial calendar. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  2. 4 Critical Elements of a Successful Content Marketing Team

    Content strategists often take the business data, the basic keyword and topical information, and develop editorial calendars. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...