Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). The quality of the content you create is influenced by the quality of the material on...
Yes a network can and sometimes does execute editorial authority over the brands that are not allowed to advertise on the network, but for the most part they will feature the advertisements of anyone willing to pay the price.
Map out your future content through an editorial calendar and note the key milestones for your projects. As I've written previously, I think you can find a lesson in just about any scenario, and the Ragnar was no exception.
From editorial calendars, training and managing of editors and authors, content approvals, performance measurement.there is a lot to manage! Content marketing is the phrase of the moment. Everyone in the marketing industry now seems to "do content".
You're spending a lot of time on your Twitter editorial calendar, composing tweets, and interacting with your audience. Is your company or client active on Twitter? If so, it's time to take a look at Twitter Ads.
Editorial link building is alive and well and more powerful than ever before. It's laborious and filled with lots of rejection. In many ways, it's like telemarketing – nobody likes it, but it pays off.
You can later insert these keywords into your editorial calendar and create content that will be optimized for queries and phrases that are already in use by your audience. The nature of social media – public, real time, immediate – and the...
Editorial calendars, themselves, aren't to blame, though. We were told that if we just created an editorial calendar, we would write better content, faster content and that we'd fall head over heels with business blogging.
Our website editors do not use some strategies for maximizing traffic that are standard practices elsewhere, even though these approaches would not conflict with our editorial values. An Innovation Report leaked from the New York Times recently.
And, consider devoting part of your editorial calendar to content that lends itself to social sharing and engagement such as video. The session, Hand in Hand: Combining Social and Content to Earn Visibility and $, focused on how marketers can meld...
Serious content marketers, curators, and community managers love Kapost for its easy organization, editorial calendars, and channel organization. That's where curating content can come in handy. Content curation offers a nearly limitless method of...
Ad editorial policy changes. Through that process a great deal of focus is placed on internal factors - financials, human resources, performance of the business versus goals, and much more. But it doesn’t end there.
Depending upon what's available in your area, if the directory looks like a quality one (meaning it has an editorial process for accepting a listing, is currently indexed in Google, and hasn't lost its Toolbar PageRank), then submit to it.
If you don't have a content or editorial calendar, now's the time to set one up. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.
The sites considering doing this are sites that hold high editorial standards and are very judicious about where they link. Recent actions from Google have (not surprisingly) caused a bit of panic and hysteria.
You can do this by providing editorial support and suggesting topics for them to write about. Brands are transforming themselves into publishers through the use of content marketing, social media, and the development of their own publication channels.
While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search results on Google or Bing predominantly present search engine marketing as paid advertising campaigns.
It is an editorial link by someone, and it's someone that's informed. Welcome to the years of paid links.link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty of important things to...
Now that you've identified your audience, you've determined what type of content works for your goals at each stage of the buying cycle, the last stage is to build out your editorial calendar. What's the right strategic framework for identifying...
While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests, small business owners already worried about making payroll are losing focus and time.