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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    In a recent interview, ClickZ Live publisher, Mike Grehan said: "Over the past few years SES Conference s basically less of a rebrand and more of a merging and consolidation of two premium brands to better serve our audience both online and in...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give you basic visitor metrics for the website, and break that number across the number of new pages.

  3. 12 Questions to Separate Social Media Experts From Pretenders

    You never want to look at published samples; you want to see the raw copy that was submitted to the publisher. Everyone has a portfolio; but by the time things get published, editors and copy supervisors have often spent as much time rewriting as...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    When grouping annotations the publisher has to pay attention to the description text in each of the annotations in the group. There are no pretty permalinks a consumer can type in on the desktop version of Google Catalogs to go directly to a...

  5. How to Create a Social Media Editorial Calendar

    WordPress Editorial Calendar Plugin: This gives the publisher a “bird’s eye view” of your content that allows you to control your long-term strategy. Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our...